Janis Joplin performs with Big Brother and The Holding Company at Fillmore East in New York City, on March 8th, 1968.
Bill Graham, a German transplant born Wulf Wolodia Grajonca, opened the venue on March 8th, 1968, to stand as an East Coast outpost for his burgeoning live-concert empire. Graham operated a tight ship, demanding nothing less than excellence from his staff and the artists who inhabited his stage. To him, everything was about the fan experience, and he went out of his way to provide the best kind of atmosphere to take in a live performance, from the ornate, hand-rendered posters he printed up to announce the gigs; the lavish psychedelic visuals he commissioned the Joshua Light Show to provide behind the stage; the 35,000-watt, 26-speaker sound system custom designed by Bill Hanley
Sources:
15 Great Shows at Fillmore East, by Corbin Reiff, Rolling Stone, (27 Jun 2016).
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